HAS Rice Pakistan: Your Trusted Supplier of Premium Pakistani Rice

Elite 1121 Sella Basmati Refined for Brunei’s Premium Import Market

Golden Extra Long Grain Basmati for Premium Kitchens and Retail Excellence

Haroon Abdul Sattar Trading, HAS Rice Pakistan, supplies 1121 Sella Basmati Rice to Muara, Brunei through containerized shipments from Karachi. Since 2005, with exports to more than 41 countries, HAS Rice supports Brunei importers, horeca distributors, and premium retailers seeking superior basmati quality.

1121 Sella Basmati Rice is an extra long grain aromatic variety processed through parboiling to strengthen the grain while maintaining its signature elongation after cooking. Its golden appearance and robust grain structure make it ideal for demanding foodservice environments and premium retail markets in Muara. Each shipment is processed at our Karachi milling facility using precision grading, advanced sortex cleaning, and strict quality control systems.

SIGNIFICANCE OF Brunei Market IN PAKISTAN RICE EXPORTS

Muara Market Landscape for Premium Basmati

Muara is Brunei’s central import gateway for high-quality food products, with strong demand for premium basmati rice varieties. 1121 Sella Basmati Rice is preferred for its durability, appearance, and consistent cooking results.

Buyers typically include hotel chains, catering companies, and upscale retail distributors.

Premium 1121 Sella Basmati Rice Attributes

  • Extra-Long Grain Length (8.2 mm+):

    Elegant slender grains for high-end presentation
  • Golden Parboiled Appearance:

    Distinctive look for premium positioning
  • High Elongation After Cooking:

    Grains expand while remaining separate.
  • Firm Cooking Texture:

    Ideal for catering and foodservice use.

A TRANSPARENT APPROACH TO COMPETITIVE PRICING

CNF PRICES - 1121 Basmati SELLA Rice

Validity: 05 June, 2026

For Non-Woven Bags:

$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 5 kgs Non-Woven Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 10 kgs Non-Woven Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 20/25 kgs Non-Woven Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 35/40 kgs Non-Woven Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.

For JUTE Bags:

$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 5 kgs Jute Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 10 kg Jute Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 20 / 25 kgs Jute Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 35 / 40 kgs Jute Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.

For Poly Propylene Bags:

$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 25 kgs PP Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.
$ RFQ
PER METRIC TON
CNF Muara, Brunei
  • 50 kgs PP Bag
  • Crop: 2025
  • Pre-shipment Inspection for quality. Quantity & weight
  • MOQ: 02 x 20' FCLS (48MT)
  • Private Label Available.

SPECIFICATION OF 1121 Basmati SELLA Rice

Unveiling the CHARACTERISTICS of this
Versatile Grain

Defined Quality Standards for Premium Basmati

DESCRIPTIONSPECIFICATION
Moisture Content13.0% Max.
Average Grain Length8.0 - 8.2 MM
Polishing GradeDouble Silky Polished
Damaged, Shriveled & Yellow1.5% Max.
Broken Grains2% Max.
Chalky Grains3.0% Max.
Contrasting Varieties7.0% Max.
Foreign Grains0.2% Max.
Foreign Matter0.1% Max.
Paddy Grain0.2% Max.
Under-milled & Red-striped2.0% Max.
Milling Grades AvailableWhite 1121 Basmati Rice
Sella 1121 Basmati Rice
Steam 1121 Basmati Rice
Golden 1121 Basmati Rice
Shape of Grain

Make Our Premium Rice Yours

CUSTOMIZED PACKAGING & PRIVATE LABELLING

Our rice is packed using export grade materials suitable for wholesale and retail supply.

Our Private Labelling packaging includes: Private label retail bags, PP woven export bags, Non-woven packaging options, Jute bag supply, Bag sizes from 5kg to 50kg

01

Customized Packaging

We offer packaging in PP, BOPP, Non-woven, Cotton, Kraft Paper and PE/PET/Nylon bags, catering to your specific needs. You can choose to have your bags single or double sided printed, giving you full control over your product presentation.

02

Artwork Design

We have a dedicated art team ready to create eye-catching and compelling artwork for your packaging. All you need to do is confirm your order and make your payment, and our team will handle the rest.

03

Minimum Order Quantity

To make your private label order more economical, we suggest a Minimum Order Quantity (MOQ) of 2 x 20' FCLS (roughly 48-52 metric tons) for PP/Non-Woven/Cotton bags and 8 x 20' FCLs (roughly 200 metric tons) for Pet/Nylon/PE/Kraft Paper bags.

04

Consistent Quality

Regardless of the packaging choice, you can rest assured that the rice within will always be of the highest quality.

Efficient and Reliable Logistics

Karachi to Muara – Optimized Export Logistics

HAS Rice Pakistan ensures smooth shipment execution from Karachi to Muara through structured logistics coordination.

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    Shipment Scheduling and Planning:

    Dispatch timelines are organized to maintain consistent supply.
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    Container Preparation and Inspection:

    Containers are checked to meet food-grade standards.
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    Controlled Loading Procedures:

    Rice is handled carefully to preserve grain integrity.
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    Transit Monitoring and Tracking:

    Shipments are tracked throughout sea transport.
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    Documentation and Compliance Support:

    Export documents are prepared for smooth import clearance.

QUALITY ASSURANCE: TRANSPARENCY AND COMPLIANCE

Precision Quality Systems for Sella Basmati

1121 Sella Basmati Rice is produced using modern milling technology that maintains grain quality and uniformity.

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    Controlled Parboiling Process:

    Ensures uniform grain strength and color consistency.
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    Advanced Cleaning and Sorting Systems:

    Removes impurities and maintains grain uniformity.
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    Laboratory Testing Procedures:

    Moisture and grain parameters are verified.
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    Pre-Shipment Inspection:

    Each batch is checked before export.
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    Compliance with Import Standards:

    Production aligns with international food safety requirements.
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    Certified Production Systems:

    ISO and HACCP compliant operations.

Unveiling the Quality Assurance Through Pre-Shipment Inspections

Quality Certifications: Assuring Excellence

We conduct detailed pre-shipment inspections to verify quality, quantity, and packaging standards. Third-party inspection agencies such as SGS and Intertek are available to ensure transparency and compliance.

DISCOVER THE SHIPMENT PROCESS AND LOADING OF OUR PREMIUM RICE

LOGISTICAL VISUALS: UNVEILING THE SHIPMENT PROCESS

A Glimpse into Our Commitment - Transparency is key to our operation. We invite our customers to view the meticulous shipment process that underscores our commitment to delivering quality consistently. Our shipment process pictures offer a glimpse into the care and precision involved in every order.

Answers to Common Queries

Frequently Asked Questions

Product & Company Information:

Which rice varieties do you export to Muara, Brunei?
HAS Rice Pakistan supplies IRRI6 Parboiled Rice 5% Broken, IRRI6 White Rice 5% Broken, 386 White Rice, IRRI9 White Rice, and premium 1121 Basmati varieties including Raw, Steam, and Sella to buyers in Muara.
Do you supply both basmati and non-basmati rice to Brunei?
Yes, we supply non-basmati varieties such as IRRI6, 386, and IRRI9, along with premium aromatic 1121 Basmati rice options.
What is the difference between IRRI6, 386, and IRRI9 white rice?
IRRI6 has shorter grains and is cost-effective, 386 offers slightly longer grains with better appearance, and IRRI9 provides a more slender grain structure with improved visual appeal.
How do 1121 Raw, Steam, and Sella Basmati differ?
1121 Raw Basmati is natural white and soft, 1121 Steam offers enhanced grain strength with a white finish, and 1121 Sella is golden parboiled with stronger grains and firmer cooking texture.

Sampling:

Can buyers in Muara request samples before placing orders?
Yes, samples for all listed rice varieties can be provided for evaluation.
Do you offer combined samples of different rice types?
Yes, mixed sample sets can be arranged to compare IRRI varieties and 1121 Basmati rice.
How long does sample delivery take to Brunei?
Sample delivery typically takes 4–7 working days depending on courier services.

Ordering and Shipping:

What is the minimum order quantity for Muara shipments?
The standard minimum order quantity is one 20ft container, depending on rice type and packaging.
Do you ship directly to Muara port?
Yes, shipments are exported from Karachi port to Muara using containerized sea freight.
What is the transit time to Muara, Brunei?
Transit time typically ranges from 10 to 16 days depending on vessel routing.
What packaging options are available for Brunei importers?
Rice is available in PP woven bags, non-woven bags, jute bags, and private label packaging depending on product type.

Payment and Pricing:

What payment methods do you accept?
We accept Letter of Credit (LC), Telegraphic Transfer (T/T), and Documents Against Payment (D/P).
How are prices quoted for Muara buyers?
Prices are quoted on FOB Karachi, CNF Muara, or CIF Muara basis.
Do you offer pricing benefits for bulk orders?
Yes, competitive pricing is available for large-volume shipments and long-term supply agreements.

Quality Assurance and Certifications:

How is rice quality ensured before shipment to Muara?
Rice is processed using sortex grading, broken ratio control, moisture testing, and pre-shipment inspection.
What documents are provided for Brunei shipments?
Shipments include phytosanitary certificate, fumigation certificate, certificate of origin, packing list, and commercial invoice.
Are shipments compliant with Brunei import requirements?
Yes, shipments are prepared with required documentation and fumigation compliance suitable for Brunei import regulations.
Are third-party inspections available?
Yes, SGS, Intertek, or Bureau Veritas inspection can be arranged before shipment.

OUR CERTIFICATES & MEMBERSHIPS

CERTIFIED QUALITY ASSURANCE

At HAS Rice Pakistan, we pride ourselves on maintaining the highest industry standards. Our certifications, including ISO 22000:2018, HACCP, ISO 9001:2015, GMP, and Halal Certified, are a testament to our dedication to quality. We are also proud members of various trade associations and organizations, including the Rice Exporters Association of Pakistan (REAP) and the Karachi Chamber of Commerce & Industry (KCCI). These affiliations allow us to stay informed of industry trends, regulations, and best practices, ensuring that we provide our customers with the best possible service and products.

What Our Customers Are Saying!

  • Joe Bishop Akuka

    The only rice export company I trust in Pakistan! They do things right the first time. Their prices are most competitive, quality unmatched and services beyond par.

    Joe Bishop Akuka
    Govt. Agency
  • Benjamin Kwulua

    Amazing company! Been a customer since 2006, always surpassed my expectation when it comes to quality & consistent deliveries.

    Benjamin Kwulua
    Food Importer

MAKE THE RIGHT CHOICE WITH HAS RICE PAKISTAN

Strengthen Your Premium Basmati Portfolio in Brunei

HAS Rice Pakistan delivers top-tier 1121 Sella Basmati Rice tailored for importers, horeca distributors, and retail brands in Muara. Our direct sourcing and efficient logistics ensure consistent premium quality.

Contact us today to request samples and updated pricing for 1121 Sella Basmati Rice shipments to Muara.















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