HAS Rice Pakistan: Your Trusted Supplier of Premium Pakistani Rice
Elite 1121 Sella Basmati Refined for Brunei’s Premium Import Market
Golden Extra Long Grain Basmati for Premium Kitchens and Retail Excellence
Haroon Abdul Sattar Trading, HAS Rice Pakistan, supplies 1121 Sella Basmati Rice to Muara, Brunei through containerized shipments from Karachi. Since 2005, with exports to more than 41 countries, HAS Rice supports Brunei importers, horeca distributors, and premium retailers seeking superior basmati quality.
1121 Sella Basmati Rice is an extra long grain aromatic variety processed through parboiling to strengthen the grain while maintaining its signature elongation after cooking. Its golden appearance and robust grain structure make it ideal for demanding foodservice environments and premium retail markets in Muara. Each shipment is processed at our Karachi milling facility using precision grading, advanced sortex cleaning, and strict quality control systems.
SIGNIFICANCE OF Brunei Market IN PAKISTAN RICE EXPORTS
Muara Market Landscape for Premium Basmati
Muara is Brunei’s central import gateway for high-quality food products, with strong demand for premium basmati rice varieties. 1121 Sella Basmati Rice is preferred for its durability, appearance, and consistent cooking results.
Buyers typically include hotel chains, catering companies, and upscale retail distributors.
Premium 1121 Sella Basmati Rice Attributes
Extra-Long Grain Length (8.2 mm+):
Elegant slender grains for high-end presentationGolden Parboiled Appearance:
Distinctive look for premium positioningHigh Elongation After Cooking:
Grains expand while remaining separate.Firm Cooking Texture:
Ideal for catering and foodservice use.
A TRANSPARENT APPROACH TO COMPETITIVE PRICING
CNF PRICES - 1121 Basmati SELLA Rice
For Non-Woven Bags:
- 5 kgs Non-Woven Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
- 10 kgs Non-Woven Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
- 20/25 kgs Non-Woven Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
- 35/40 kgs Non-Woven Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
For JUTE Bags:

- 5 kgs Jute Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

- 10 kg Jute Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

- 20 / 25 kgs Jute Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

- 35 / 40 kgs Jute Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
For Poly Propylene Bags:

- 25 kgs PP Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

- 50 kgs PP Bag
- Crop: 2026
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
SPECIFICATION OF 1121 Basmati SELLA Rice
Unveiling the CHARACTERISTICS of this
Versatile Grain
Defined Quality Standards for Premium Basmati
| DESCRIPTION | SPECIFICATION |
|---|---|
| Moisture Content | 13.0% Max. |
| Average Grain Length | 8.0 - 8.2 MM |
| Polishing Grade | Double Silky Polished |
| Damaged, Shriveled & Yellow | 1.5% Max. |
| Broken Grains | 2% Max. |
| Chalky Grains | 3.0% Max. |
| Contrasting Varieties | 7.0% Max. |
| Foreign Grains | 0.2% Max. |
| Foreign Matter | 0.1% Max. |
| Paddy Grain | 0.2% Max. |
| Under-milled & Red-striped | 2.0% Max. |
| Milling Grades Available | White 1121 Basmati Rice Sella 1121 Basmati Rice Steam 1121 Basmati Rice Golden 1121 Basmati Rice |
| Shape of Grain |
Make Our Premium Rice Yours
CUSTOMIZED PACKAGING & PRIVATE LABELLING
Our rice is packed using export grade materials suitable for wholesale and retail supply.
Our Private Labelling packaging includes: Private label retail bags, PP woven export bags, Non-woven packaging options, Jute bag supply, Bag sizes from 5kg to 50kg
Customized Packaging
We offer packaging in PP, BOPP, Non-woven, Cotton, Kraft Paper and PE/PET/Nylon bags, catering to your specific needs. You can choose to have your bags single or double sided printed, giving you full control over your product presentation.
Artwork Design
We have a dedicated art team ready to create eye-catching and compelling artwork for your packaging. All you need to do is confirm your order and make your payment, and our team will handle the rest.
Minimum Order Quantity
To make your private label order more economical, we suggest a Minimum Order Quantity (MOQ) of 2 x 20' FCLS (roughly 48-52 metric tons) for PP/Non-Woven/Cotton bags and 8 x 20' FCLs (roughly 200 metric tons) for Pet/Nylon/PE/Kraft Paper bags.
Consistent Quality
Regardless of the packaging choice, you can rest assured that the rice within will always be of the highest quality.
Efficient and Reliable Logistics
Karachi to Muara – Optimized Export Logistics
HAS Rice Pakistan ensures smooth shipment execution from Karachi to Muara through structured logistics coordination.
-
Shipment Scheduling and Planning:
Dispatch timelines are organized to maintain consistent supply. -
Container Preparation and Inspection:
Containers are checked to meet food-grade standards. -
Controlled Loading Procedures:
Rice is handled carefully to preserve grain integrity. -
Transit Monitoring and Tracking:
Shipments are tracked throughout sea transport. -
Documentation and Compliance Support:
Export documents are prepared for smooth import clearance.


QUALITY ASSURANCE: TRANSPARENCY AND COMPLIANCE
Precision Quality Systems for Sella Basmati
1121 Sella Basmati Rice is produced using modern milling technology that maintains grain quality and uniformity.
-
Controlled Parboiling Process:
Ensures uniform grain strength and color consistency. -
Advanced Cleaning and Sorting Systems:
Removes impurities and maintains grain uniformity. -
Laboratory Testing Procedures:
Moisture and grain parameters are verified. -
Pre-Shipment Inspection:
Each batch is checked before export. -
Compliance with Import Standards:
Production aligns with international food safety requirements. -
Certified Production Systems:
ISO and HACCP compliant operations.
Unveiling the Quality Assurance Through Pre-Shipment Inspections
Quality Certifications: Assuring Excellence
We conduct detailed pre-shipment inspections to verify quality, quantity, and packaging standards. Third-party inspection agencies such as SGS and Intertek are available to ensure transparency and compliance.
EXPLORE THE VISUAL APPEAL OF 1121 SELLA BASMATI RICE
Capturing the Essence of Rice
Pristine and Prepared - The uncooked 1121 Sella Basmati Rice grains from HAS Rice Pakistan are a testament to our qualities of Long and Slender, Smooth and Clean with Bright Golden Hue.
EXPERIENCE THE DELIGHTFUL COOKING RESULTS OF OUR
1121 SELLA BASMATI RICE
Visual Delights of Perfectly Cooked Rice
Fluffy, Fragrant, and Fabulous - When cooked, the 1121 Sella Basmati Rice reveals its true splendor of Impressive Elongation, Non-Sticky Texture and Enhanced Aroma and Flavor.
DISCOVER THE SHIPMENT PROCESS AND LOADING OF OUR PREMIUM RICE
LOGISTICAL VISUALS: UNVEILING THE SHIPMENT PROCESS
A Glimpse into Our Commitment - Transparency is key to our operation. We invite our customers to view the meticulous shipment process that underscores our commitment to delivering quality consistently. Our shipment process pictures offer a glimpse into the care and precision involved in every order.
Answers to Common Queries
Frequently Asked Questions
Product & Company Information:
Sampling:
Ordering and Shipping:
Payment and Pricing:
Quality Assurance and Certifications:
OUR CERTIFICATES & MEMBERSHIPS
CERTIFIED QUALITY ASSURANCE
At HAS Rice Pakistan, we pride ourselves on maintaining the highest industry standards. Our certifications, including ISO 22000:2018, HACCP, ISO 9001:2015, GMP, and Halal Certified, are a testament to our dedication to quality. We are also proud members of various trade associations and organizations, including the Rice Exporters Association of Pakistan (REAP) and the Karachi Chamber of Commerce & Industry (KCCI). These affiliations allow us to stay informed of industry trends, regulations, and best practices, ensuring that we provide our customers with the best possible service and products.
What Our Customers Are Saying!


MAKE THE RIGHT CHOICE WITH HAS RICE PAKISTAN
Strengthen Your Premium Basmati Portfolio in Brunei
HAS Rice Pakistan delivers top-tier 1121 Sella Basmati Rice tailored for importers, horeca distributors, and retail brands in Muara. Our direct sourcing and efficient logistics ensure consistent premium quality.
Contact us today to request samples and updated pricing for 1121 Sella Basmati Rice shipments to Muara.
















