
HAS Rice Pakistan: Your Trusted Supplier of Premium Pakistani Rice
Premium 1121 Sella Basmati Rice for Auckland, New Zealand – Golden Extra Long Grain Quality
Reliable Parboiled Basmati Rice for Retail and Foodservice Distribution
HAS Rice Pakistan exports 1121 Sella Basmati Rice to New Zealand through Auckland port, supplying a premium parboiled basmati variety known for its extra-long grains and distinctive golden color. The sella processing method enhances grain strength while preserving the essential qualities associated with authentic basmati rice.
This rice variety is widely appreciated by importers, food distributors, and hospitality businesses seeking consistent cooking performance and premium visual appeal. After cooking, the grains remain firm, elongated, and well separated, making the rice suitable for a variety of traditional and international dishes.
Through advanced processing facilities and well-organized export logistics, we ensure dependable supply for buyers importing rice through Auckland.

SIGNIFICANCE OF New Zealand IN PAKISTAN RICE EXPORTS
New Zealand’s Demand for Premium Basmati Rice
New Zealand imports basmati rice to support its multicultural food market, retail grocery chains, and hospitality industry. Auckland port acts as a major entry point for imported food products entering the country.
1121 Sella Basmati Rice is particularly valued for its durability and appealing grain quality, making it suitable for restaurants, specialty food retailers, and distributors serving diverse culinary markets.
Key Benefits of 1121 Sella Basmati Rice
Exceptional Grain Length:
1121 basmati rice is recognized for its extra-long and slender grain structure.Golden Parboiled Appearance:
The sella process gives the rice its signature golden tone.Firm Cooking Texture:
Grains remain separate and maintain structure after cooking.Consistent Export Supply:
Efficient production and logistics support reliable shipments.
A TRANSPARENT APPROACH TO COMPETITIVE PRICING
CNF PRICES - 1121 Basmati SELLA Rice
Validity: 05 June, 2026
For Non-Woven Bags:

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 5 kgs Non-Woven Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 10 kgs Non-Woven Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 20/25 kgs Non-Woven Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 35/40 kgs Non-Woven Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
For JUTE Bags:

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 5 kgs Jute Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 10 kg Jute Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 20 / 25 kgs Jute Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 35 / 40 kgs Jute Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
For Poly Propylene Bags:

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 25 kgs PP Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.

$ RFQ
PER METRIC TON
CNF Auckland, New Zealand
- 50 kgs PP Bag
- Crop: 2025
- Pre-shipment Inspection for quality. Quantity & weight
- MOQ: 02 x 20' FCLS (48MT)
- Private Label Available.
SPECIFICATION OF 1121 Basmati SELLA Rice
Unveiling the CHARACTERISTICS of this
Versatile Grain
Quality Parameters for Extra Long Grain Parboiled Rice
| DESCRIPTION | SPECIFICATION |
|---|---|
| Moisture Content | 13.0% Max. |
| Average Grain Length | 8.0 - 8.2 MM |
| Polishing Grade | Double Silky Polished |
| Damaged, Shriveled & Yellow | 1.5% Max. |
| Broken Grains | 2% Max. |
| Chalky Grains | 3.0% Max. |
| Contrasting Varieties | 7.0% Max. |
| Foreign Grains | 0.2% Max. |
| Foreign Matter | 0.1% Max. |
| Paddy Grain | 0.2% Max. |
| Under-milled & Red-striped | 2.0% Max. |
| Milling Grades Available | White 1121 Basmati Rice Sella 1121 Basmati Rice Steam 1121 Basmati Rice Golden 1121 Basmati Rice |
| Shape of Grain |
Make Our Premium Rice Yours
CUSTOMIZED PACKAGING & PRIVATE LABELLING
We provide packaging options designed to support distributors and retailers in Jordan that includes: Retail-ready packaging suitable for supermarkets and grocery chains, Private label packaging for wholesalers and importers and Durable packaging materials designed for long-distance transportation.
01
Customized Packaging
We offer packaging in PP, BOPP, Non-woven, Cotton, Kraft Paper and PE/PET/Nylon bags, catering to your specific needs. You can choose to have your bags single or double sided printed, giving you full control over your product presentation.
02
Artwork Design
We have a dedicated art team ready to create eye-catching and compelling artwork for your packaging. All you need to do is confirm your order and make your payment, and our team will handle the rest.
03
Minimum Order Quantity
To make your private label order more economical, we suggest a Minimum Order Quantity (MOQ) of 2 x 20' FCLS (roughly 48-52 metric tons) for PP/Non-Woven/Cotton bags and 8 x 20' FCLs (roughly 200 metric tons) for Pet/Nylon/PE/Kraft Paper bags.
04
Consistent Quality
Regardless of the packaging choice, you can rest assured that the rice within will always be of the highest quality.
Efficient and Reliable Logistics
Rice Shipment to Auckland Port
Our export operations ensure smooth shipment from Karachi to Auckland:
-
Scheduled Vessel Departures:
Organized shipping schedules to maintain consistent supply -
Container Inspection:
Containers are checked for cleanliness and dryness before loading -
Secure Loading Operations:
Proper container packing protects rice during transit -
Shipment Monitoring:
Coordinating cargo movement until arrival at destination -
Export Documentation:
Providing complete paperwork for customs clearance in New Zealand


QUALITY ASSURANCE: TRANSPARENCY AND COMPLIANCE
Rice Processing and Quality Management
Our 1121 Sella Basmati Rice is processed under strict quality management systems to maintain grain purity and consistency.
-
Modern Milling Systems:
Ensuring proper cleaning and polishing of rice grains. -
Advanced Sorting Technology:
Removing impurities and defective grains. -
Batch Quality Monitoring:
Testing moisture levels and broken percentage. -
Export Compliance:
Ensuring shipments meet international trade standards. -
Certified Processing Facilities:
Operations follow ISO and HACCP quality systems.
Unveiling the Quality Assurance Through Pre-Shipment Inspections
Ensuring Excellence:
Inspection Certificates for 1121 White Basmati Rice
Each shipment undergoes inspection before dispatch to confirm it meets the agreed product specifications. Certifications and documentation are provided to facilitate smooth import clearance in New Zealand.
EXPLORE THE VISUAL APPEAL OF 1121 SELLA BASMATI RICE
Capturing the Essence of Rice
Pristine and Prepared - The uncooked 1121 Sella Basmati Rice grains from HAS Rice Pakistan are a testament to our qualities of Long and Slender, Smooth and Clean with Bright Golden Hue.
EXPERIENCE THE DELIGHTFUL COOKING RESULTS OF OUR
1121 SELLA BASMATI RICE
Visual Delights of Perfectly Cooked Rice
Fluffy, Fragrant, and Fabulous - When cooked, the 1121 Sella Basmati Rice reveals its true splendor of Impressive Elongation, Non-Sticky Texture and Enhanced Aroma and Flavor.
DISCOVER THE SHIPMENT PROCESS AND LOADING OF OUR PREMIUM RICE
LOGISTICAL VISUALS: UNVEILING THE SHIPMENT PROCESS
A Glimpse into Our Commitment - Transparency is key to our operation. We invite our customers to view the meticulous shipment process that underscores our commitment to delivering quality consistently. Our shipment process pictures offer a glimpse into the care and precision involved in every order.
Answers to Common Queries
Frequently Asked Questions
Product & Company Information:
What types of basmati rice do you supply to Auckland, New Zealand?
We export several premium basmati varieties to Auckland, including 1121 Raw Basmati Rice, 1121 Steam Basmati Rice, D98 Basmati Rice, and 1121 Sella Basmati Rice.
What makes 1121 Basmati Rice different from other rice varieties?
1121 basmati rice is known for its extra-long grain length, natural aroma, and excellent elongation after cooking, making it a premium choice in international markets.
What is D98 Basmati Rice?
D98 is a long-grain aromatic basmati variety valued for its balanced grain structure, fragrance, and reliable cooking results.
Which basmati rice variety is most suitable for restaurants and catering businesses?
1121 Steam and 1121 Sella Basmati Rice are often preferred by restaurants because the grains remain separate, firm, and elongated after cooking.
Do you supply rice under private labels for New Zealand importers?
Yes, we offer private labeling and customized packaging solutions for distributors, wholesalers, and retailers.
Sampling:
Can I request a sample before placing a bulk order?
Yes, we provide rice samples so buyers can evaluate grain quality, aroma, and cooking performance before confirming an order.
Are samples available for all basmati rice varieties?
Yes, samples can be provided for 1121 Raw, 1121 Steam, 1121 Sella, and D98 Basmati Rice.
How long does it take to receive rice samples in New Zealand?
Sample delivery times depend on courier services but usually take a few business days to reach Auckland.
Ordering and Shipping:
What is the minimum order quantity for rice exports to Auckland?
The minimum order quantity is typically one 20ft container.
Which shipping port do you use for rice exports to New Zealand?
Rice shipments are exported from Karachi port and delivered to Auckland port.
What shipping terms do you offer?
We provide several shipping terms including FOB, CNF, and CIF Auckland.
How long does rice shipping take from Pakistan to New Zealand?
Transit time generally ranges between 25–35 days depending on the shipping schedule and vessel route.
Do you provide complete export documentation for customs clearance?
Yes, we provide all required documents including commercial invoice, packing list, bill of lading, certificate of origin, and phytosanitary certificate.
Payment and Pricing:
How is the price of basmati rice determined?
Pricing depends on several factors such as rice variety, grain specifications, packaging type, order quantity, and shipping terms.
What payment methods do you accept for international orders?
We commonly accept Letter of Credit (LC) and bank transfer (TT) depending on the agreement with the buyer.
Can pricing be adjusted for long-term supply contracts?
Yes, we can discuss competitive pricing for regular importers and long-term supply partnerships.
Quality Assurance and Certifications:
How do you ensure the quality of exported rice?
Our rice is processed through modern milling, grading, and sorting systems, followed by strict quality inspection before shipment.
Do you offer third-party inspection services?
Yes, inspections can be arranged through independent agencies such as SGS upon buyer request.
What certifications are available with your rice shipments?
We provide certifications such as ISO, HACCP, Phytosanitary Certificate, Fumigation Certificate, and Certificate of Origin.
Is rice inspected before export?
Yes, every shipment undergoes pre-shipment quality checks to confirm compliance with buyer specifications.
OUR CERTIFICATES & MEMBERSHIPS
CERTIFIED QUALITY ASSURANCE
At HAS Rice Pakistan, we pride ourselves on maintaining the highest industry standards. Our certifications, including ISO 22000:2018, HACCP, ISO 9001:2015, GMP, and Halal Certified, are a testament to our dedication to quality. We are also proud members of various trade associations and organizations, including the Rice Exporters Association of Pakistan (REAP) and the Karachi Chamber of Commerce & Industry (KCCI). These affiliations allow us to stay informed of industry trends, regulations, and best practices, ensuring that we provide our customers with the best possible service and products.
What Our Customers Are Saying!


MAKE THE RIGHT CHOICE WITH HAS RICE PAKISTAN
Reliable Export Supply of 1121 Sella Basmati Rice for New Zealand
HAS Rice Pakistan provides dependable shipments of 1121 Sella Basmati Rice to Auckland, combining high-quality rice processing with organized export logistics.
Contact us today to request pricing details and arrange your next shipment.















